L. Duane Sevelin, Founder & Operator, Sevelin Cosmetics LLC

Founded 1989

New York City, NY

Manufactures, markets and sells consumer and professional cosmetics, skin and body products, health and beauty services, and personalized concierge services.

Comprised of three product companies and three marketing divisions that are horizontally supported by three sales channel companies and a corporate marketing organization

Sevelin Cosmetics

Sevelin Foundations^TM (Pressed powder, liquid foundation)

Sevelin Color^TM Cosmetics (blushes, eyeshadows, eyeliners)

Sevelin Lips^TM (lipsticks, lipliners, gloss, balm)

Sevelin Survival Kit^TM Personalized "make-up on-the-go" kit

Sevelin Skin & Body Care

Skin moisturizing creams

Sevelin Vitality^TM cleansers

Vitamin and Botanical Treatments

Sevelin Sun Protection^TM

Sevelin Spa Essentials

Sevelin Exfoliants

Sevelin Dead Sea Refining Mud

Salt Scrubs

Aromatherapy formulas

Personal Cosmetics Division

Cosmetics products

Skin and Body products

Spa Essentials products

Spa Services Division

Sevelin House health and beauty spa franchise

Sevelin Digital Division

Oversees all online marketing and promotion for Sevelin.com and partners sites of the Sevelin network

Drives sales and implementation of Sevelin Virtual Makeovers® core technology

A platform group that develops customer-focused marketing programs for all Sevelin companies and divisions, concentrating on customer relationship management, Sevelin consumer response center and cross leveraging the Sevelin brand

A health and wellness spa franchise that develops customer-focused marketing programs for all Sevelin House spa branches, concentrating on customer relationship management, Sevelin consumer response center and cross leveraging the Sevelin brand

Consumer Sales Company

Responsible for sales to retailers

Corporate and Professional Sales Company

Responsible for sales to businesses and major corporations

Sevelin.com

Responsible for online sales, as well as the Sevelin.com Web site